90 YEARS OF PLAY
LEGO X RANKIN

PITCH CREATIVE


A project inviting lego lovers 0-90 years old to celebrate the brand that has become synonymous with play. The line-up includes LEGO lovers from around the country, from 8-year-old Boaz and his grandpa Paul to 11-year-old Elijah, who enjoys creating fantasy worlds, and 45-year-old Kev Gascoigne of Fairy Bricks (a charity which donates LEGO sets to children’s hospices and hospitals). The ultimate result was an expansive campaign that celebrated lego lovers of every age and personality to be united by a truly timeless toy. 


Featuring Peter Crouch, Ellie Goldstein, Dominic Grant and more alongside competition winners, the campaign reached over 450 million in national earned media and ran OOH nationwide - kicking off the Lego 90th birthday celebrations with a bang.


Credits:

Creatives: Opal Turner, Ellie Jackson, Luke Lasenby
Director/Photographer: Rankin 
Photographer Assistant: Charlie Cummings
Doma Dovgialo, Marcus Lister
Executive Producer: Beth Montague 
Producer: Grace Finger And Kay Riley 
Makeup Artist: Marco Antonio
Makeup Assistant: Steph Lui
Hair Stylist: Nick Irwi
Stylist: Ellie Witt 
Stylist Assistant: Katie Dulieu