will.i.am for MERCEDES AMG – EVERYTHING BUT QUIET  
BY RANKIN

SCRIPT WRITER/DEVELOPER 

Launching the new Mercedes-AMG GT 63 S E Performance. This role included developing will.i.am's rap/script to coincide with the bespoke track he wrote for the campaign. Created by creative director Oliver Nowlan, with director and photographer Rankin at the helm, this campaign is devised to raise awareness about the power, design and style with which Mercedes-AMG is reinventing hybrid technology. This role included taking an early script and developing it ready for it to be handed over to will.i.am.