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Google Pixel 8 Berlin Outtake Launch Activation  

WHAT:
Google Pixel 8 — Outtake Launch Event, Berlin

WHEN:
2023

WHO:
Creative Director — Copy & Concept
at Kemmler Kemmler

HOW:

To launch the new Google Pixel 8, an experiential event was created in Berlin under the banner #OuttakeOnPixel, bringing together Gen-Z content creators from across the web. The event reframed imperfection as a creative strength, encouraging guests to embrace the outtakes, missteps and spontaneous moments that make content — and people — feel authentic and human.

The experience centred around four bespoke architectural interventions, each designed to disrupt traditional image-making and prompt playful experimentation with the Pixel 8’s new camera features. From elevated shooting platforms to immersive floral fantasy environments, each installation invited creators to break free from polished perfection and capture unexpected moments. The result was a rich and expressive body of content that celebrated creativity, individuality and the magic of imperfection, positioning Google Pixel as a tool for self-expression rather than flawlessness.