WHO:  The Movement Movement 2024

ROLE: Creative Director / Brand Founder 

Creative directed a new film exploring the complex experiencing of rising up through the ranks
– and keeping going, no matter what. This film was created to be released in line with issue 01
of the print magazine, released in 2024. 

"Shannon Ryan is an undisputed force to be reckoned with. Having landed on the world boxing
stage while looking for the perfect challenge, she has since gone on to become one of the world’s
highest ranking female boxers. But, the story is even more convoluted, human, and groundbreaking,
with Shannon going straight from working in an O2 store in London to becoming an O2-sponsored
professional athlete with Anthony Joshua’s management, under the boxing nickname: Kaos. The story
is somehow so gripping that it seems like one plucked straight from a film. And now it is."

You can read more about this film and project, here. 







WHO:  Google Pixel Germany (Europe-wide Campaign) 2024

ROLE: Creative Director of Concept
AT: Kemmler Kemmler 

WHAT:  Minty Fresh Campaign 2024

Launching the new Google Pixel 8 in Mint for Germany, in a campaign that expanded from social to into print and OOH, across Europe. Role included initial concept development and briefing to artist Max Siedentopf who then carried the campaign forward through creative. You can read more about this campaign here.








WHO: Adidas Germany 2024

ROLE: Creative Copywriter

WHAT: Script development for Adidas Supercomfort Supernova Zone
WITH:  Attitude Studio

As part of the launch for Adidas’ Supernova Rise running shoe, Adidas ran a cross-country
ASMR installation that captured the visceral feeling of ultimate running comfort - just like the
Supernova Rise. This ran in across four German cities and included a bespoke ASMR soundtrack
that allowed visitors to put on headphones and escape into the head of a run.

This roll included the full development of the script – the internal monologue of a runner as they
get ready and head out on their run, gradually escaping the city. This unique project drew on the
experience of training for the 2024 London Marathon.





WHO: Zalando Germany 2024

ROLE: Creative Director of Concept
AT: Kemmler Kemmler 

WHAT: Light Up Street Football Series 

Developed the winning concept for Zalando's 'Light Up', a series of cross-country
street-football-meets-fashion events bringing people together through the focus of
more streetlights for football pitches in cities. The event went on to win press, which you can find here. 





WHO: Google Pixel 2023

ROLE: Creative Director - Copy & Concept
AT: Kemmler Kemmler 

WHAT: Outtake Event in Berlin to launch the new Google Pixel 8

 #OuttakeOnPixel brought together gen-z content creators from every corner of the web to embrace
the imperfections that make them perfectly human and revere the launch of the brand-new Google Pixel 8.

We designed four unique architectural interventions that each prompted our guests to break free of
perfection and get creative when shooting with the new features of the Pixel 8. From photos shot two
meters high, to floral fantasy worlds, we created an album full of wild and wonderful moments, before
losing ourselves to the evening’s entertainment.



WHO: Mercedes AMG - feat. will.i.am 2022

ROLE: Script Writer/Developer 
AT: Rankin Creative 

 WHAT: Launching the new Mercedes-AMG GT 63 S E Performance.

This role included developing will.i.am's rap/script to coincide with the bespoke
track he wrote for the campaign. Created by creative director Oliver Nowlan,
with director and photographer Rankin at the helm, this campaign is devised to
raise awareness about the power, design and style with which Mercedes-AMG is
reinventing hybrid technology. This role included taking an early script and
developing it ready for it to be handed over to will.i.am.




ROLE: Creative

WHAT: 90 Years of Play Campaign 2022

A project inviting lego lovers 0-90 years old to celebrate the brand that has become
synonymous with play. The line-up includes LEGO lovers from around the country,
from 8-year-old Boaz and his grandpa Paul to 11-year-old Elijah, who enjoys creating
fantasy worlds, and 45-year-old Kev Gascoigne of Fairy Bricks (a charity which donates
LEGO sets to children’s hospices and hospitals). The ultimate result was an expansive
campaign that celebrated lego lovers of every age and personality to be united by a truly timeless toy. 

Featuring Peter Crouch, Ellie Goldstein, Dominic Grant and more alongside competition winners,
the campaign reached over 450 million in national earned media and ran OOH nationwide -
kicking off the Lego 90th birthday celebrations with a bang.



WHO: Rankin x Relate 2021 

ROLE: Production Creative (supporting Rankin)
AT: Rankin Creative 

WHAT: The Joy of Sex in Later Life

A provocative campaign repositioning our perspective on sex in our later years.
This role included production creative on behalf of Rankin, developing his personal
approach to the creative, originally developed by Ogilvy.
You can read more about this campaign here.

Winner of Best Charity Campaign, Provocative Campaign &
Grand Prix Idea of the Year Awards at 
The Creative Moment Awards 2021




WHO: Hugo Boss 2022

ROLE: Production Creative
AT: Rankin Creative

WHAT: Made in Germany Campaign

Creative work for a new campaign championing Hugo Boss' iconic German
craftsmanship shot by Jordan Rossi. 


WHO: Sky Diamonds 2022

ROLE: Creative
AT: Rankin Creative

WHAT: Launch Campaign with Lily Cole

The launch of the world’s first truly sustainable diamond, Skydiamond, marks a new era for the
jewellery industry, with diamonds mined from the sky, not the earth.  As passionate advocates
for environmentalism within the industry, fashion icon Lily Cole and legendary photography Rankin
came together to celebrate this incredible technological and environmental achievement with a
series of images that spotlight the stone.  We brought together this collaboration with a beauty

shoot underpinned by understated luxury.



WHO: Stefflon Don X Samsung 2022

ROLE: Creative & Script Writer

AT: Rankin Creative 

WHAT: Launching the new Samsung Galaxy S21 Ultra 5G.

As part of the creative team for Stefflon Don x Samsung, we developed
a TikTok-first campaign revealing both sides of the camera, shot by Rankin
entirely on the new Samsung Galaxy S21 Ultra 5G.
This collaboration garnered press, which you find here. 






Further copywriting/creative clients:

→ February 2024 - Present 
Creative Director and Senior Copywriter for 
International Clients

→ April 2024 
Freelance Copywriter for
Attd. Berlin [for Adidas Running] 

→ March 2024 
Freelance Copywriter for
Siren Stories 

→ September 2023 - February 2024
Creative Director of Copy for
Kemmler Kemmler

​→ November 2022 - September 2023
Freelance Creative Copywriter & Strategist for
​Varied clients

→ July 2023 - September
Freelance Creative Copywriter and Documentary Developer for
Ridley Scott Creative Group​

→ May 2023 - July 2023
Freelance Creative Copywriter for
Design Studio NYC ​

→ February 2023 - May 2023
Freelance Creative Copywriter for

​→ December 2022
Freelance Creative Copywriter for
New Territory

→ December 2022
Freelance Creative Copywriter for
Brand Opus

→ November 2022 - January 2023
Freelance Creative Copywriter & Strategist for
​The Genesis Projekt 

​→ October 2020 - November 2022
In-house Creative Copywriter for

​→ September 2020 - October 2020
Freelance Technical Copywriter for

 → July 2020 - October 2020
Freelance Copywriter & Consultant for
Black Slate 

→ July 2019 - May 2020
Content Marketing Executive for

 → November 2018 - July 2019
Freelance Copywriter for
Harper Scott  

 → October 2018 - June 2019
Concepter / PR Writer for
ace x friends media 

 → January 2017 - June 2017
Freelance Writer for
London Nest

→ January 2014 - October 2014
Freelance Writer for
LDN Card