WHO: Mircosoft 2023
ROLE: Branding Copywriter
WITH: Design Studio
WHAT: Impact Work Branding Project
Whilst working freelance for Design Studio NYC, this project included developing
initial display copy, naming structures and branding language for a project bringing
to life Microsoft's up-to-date impact work during the summer of 2023. This report
presents Microsoft's impact work under four pillars: 'How Can We Expand Opportunity?',
'How Can We Earn Trust?', 'How Can We Protect Fundamental Rights?', and 'How Can We
Advance Sustainability'. This design work includes the full report, which can be found here,
as we as brand guidelines that can be used going forward as a brand.
WHO: Delta Airlines 2023
ROLE: Branding Copywriter
WITH: New Territory
WHAT: In-flight food and anmenties packaging design
Whilst working freelance for New Territory, this project included developing copy for Delta’s
in-flight cross-class food and amenities following a brand re-design. While the copy needed
to be minimal, it also needed to reflect the price point of the seat, with the brand opting for
more natural and ethical products in Delta One. This included a wash bag from Someone
Somewhere who work with independent artisans in Mexico, mostly women, to empower them
as independent, income-earning leaders in their communities.
Further branding clients
→ February 2024 - Present
Freelance Senior Branding Copywriter for
International Clients
→ Februrary - July 2024
Freelance Senior Branding Copywriter for
Tomorrow Recruitment
→ March 2024
Freelance Senior Branding Copywriter for
Nexio Europe
→ December 2023 - February 2024
Senior Branding Copywriter for
Zalando
with Kemmler Kemmler
→ May 2024
Freelance Senior Branding Copywriter for
Sincerely Coffee
→ May 2023 - July 2023
Freelance Senior Branding Copywriter for
Microsoft Global
with Design Studio NYC
→ December 2022
Freelance Senior Branding Copywriter for
New Territory
→ December 2022
Freelance Senior Branding Copywriter for
Brand Opus
→ November 2022 - January 2023
Freelance Branding Copywriter & Strategist for
The Genesis Projekt
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