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Adidas Supernova Zone Soundscape Monologue

WHAT:
Adidas Germany — Supercomfort Supernova Zone

WHEN:
2024

WHO:
Creative Copywriter
with Attitude Studio

HOW:

As part of the launch of Adidas’ Supernova Rise running shoe, a cross-country experiential installation was created to capture the visceral feeling of ultimate running comfort. The Supercomfort Supernova Zone took the form of an immersive ASMR experience, designed to allow visitors to mentally step out of the city and into the headspace of a runner. Rolling out across four German cities, the installation invited participants to put on headphones and fully immerse themselves in sound, sensation and stillness.

The role focused on the full development of the script — an internal monologue that follows a runner as they prepare, set off, and gradually disconnect from urban noise. The narrative mirrored the physical and mental shift experienced during a run, reinforcing the shoe’s promise of comfort and ease. Drawing on the lived experience of training for the 2024 London Marathon, the writing grounded the project in authenticity, helping translate the emotional and sensory reality of running into a calm, intimate and immersive brand experience.