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BEN SHERMAN x TEAM GB

WHAT:
Ben Sherman x Team GB — 2021

WHEN:
2021

WHO:
Creative (Script Development & Creative Work)

HOW:
For the 2021 launch of the new Team GB kit, creative development and scripting were undertaken to bring the partnership between Ben Sherman and Team GB to life across film. The work supported a campaign that positioned the kit not just as performancewear but as a symbol of national pride, championed by Olympic athletes and designed to resonate with both sports fans and a broader cultural audience.

The creative approach was rooted in authentic storytelling, elevating the athletes’ voices and experiences while reinforcing Ben Sherman’s heritage as a quintessentially British brand. This resulted in dynamic film work that celebrated grit, determination and collective aspiration, tailored for broad distribution across digital and social platforms. The campaign took inspiration from both classic and contemporary British visual language, reinforcing the cultural relevance of the partnership.