WHO:  Mircosoft 2023

ROLE: Branding Copywriter 
WITH: Design Studio 
 
WHAT: Impact Work Branding Project 

Whilst working freelance for Design Studio NYC, this project included developing
initial display copy, naming structures and branding language for a project bringing
to life Microsoft's up-to-date impact work during the summer of 2023. This report 
presents Microsoft's impact work under four pillars: 'How Can We Expand Opportunity?',
'How Can We Earn Trust?', 'How Can We Protect Fundamental Rights?', and 'How Can We 
Advance Sustainability'. This design work includes the full report, which can be found here,
as we as brand guidelines that can be used going forward as a brand. 

WHO:  Delta Airlines 2023

ROLE: Branding Copywriter 
WITH: New Territory
 
WHAT: In-flight food and anmenties packaging design

Whilst working freelance for New Territory, this project included developing copy for Delta’s
in-flight cross-class food and amenities following a brand re-design. While the copy needed
to be minimal, it also needed to reflect the price point of the seat, with the brand opting for
more natural and ethical products in Delta One. This included a wash bag from Someone
Somewhere who work with independent artisans in Mexico, mostly women, to empower them
as independent, income-earning leaders in their communities.

Further branding clients

→ February 2024 - Present 
Freelance Senior Branding Copywriter for 
International Clients

→ Februrary - July 2024 
Freelance Senior Branding Copywriter for 
Tomorrow Recruitment 

→ March 2024 
Freelance Senior Branding Copywriter for 
Nexio Europe 

→ December 2023 - February 2024
Senior Branding Copywriter for 
Zalando 
with Kemmler Kemmler

​→ May 2024 
Freelance Senior Branding Copywriter for 
Sincerely Coffee ​

→ May 2023 - July 2023
Freelance Senior Branding Copywriter for
Microsoft Global 
with Design Studio NYC ​

​→ December 2022
Freelance Senior Branding Copywriter for
New Territory

→ December 2022
Freelance Senior Branding Copywriter for
Brand Opus

→ November 2022 - January 2023
Freelance Branding Copywriter & Strategist for
​The Genesis Projekt 

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