/

Samsung Galaxy S21 Ultra 5G

WHAT:
Stefflon Don x Samsung — Samsung Galaxy S21 Ultra 5G Campaign

WHEN:
2021–2022

WHO:
Creative & Script Writer
at Rankin Agency

HOW:

For the launch of the Samsung Galaxy S21 Ultra 5G, a TikTok-first campaign was developed in collaboration with Stefflon Don and photographer Rankin, placing both sides of the camera at the heart of the creative. The campaign leveraged the pro-grade imaging capabilities of the Galaxy S21 Ultra 5G to produce vibrant, social-driven content, with photography and moving image captured on the device itself.

The creative concept celebrated the intersection of culture, creativity and technology, combining the spirit and style of the shoot with social media formats designed for maximum engagement. Stills, clips and dynamic content were tailored for platforms such as TikTok and Instagram, using the device’s advanced features — including high-resolution 8K capture and intuitive camera modes — to produce work that felt fresh, authentic and platform native. The collaboration paid tribute to cultural influences while demonstrating the Galaxy S21 Ultra 5G as a tool for next-generation content creation.

This project garnered press, which can be explored, here.