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CHOPARD EYEWEAR
BY RANKIN

WHAT:
Chopard Eyewear — Ice Cube Collection
By Rankin

WHEN:
2022

WHO
Creative Team
with Kate Bull

HOW:
For the launch of Chopard Eyewear’s Ice Cube collection, a film and stills campaign was created that introduced an indulgent, modern twist to the brand’s iconic visual world. The aim was to balance Chopard’s heritage of luxury with a more contemporary, fashion-forward sensibility, resulting in a refined and stripped-back aesthetic that allowed the craftsmanship and opulence of the collection to take centre stage.

Directed by Rankin, the film focused on texture, light and form, using restraint and precision to elevate the eyewear as sculptural objects. This was supported by a versatile stills campaign designed for broad application across channels, maintaining a cohesive luxury language while offering flexibility for global use. The result was a modern luxury campaign that felt both timeless and distinctly current.