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Skydiamond Launch Campaign

WHAT:
Skydiamond — Launch Campaign with Lily Cole

WHEN:
2022

WHO:
Creative Team with Kate Bull, at Rankin Creative

HOW: 

To mark the launch of the world’s first truly sustainable diamond, a campaign was developed to introduce Skydiamond as a radical new force within the jewellery industry. Created from atmospheric carbon and produced using renewable energy, Skydiamond represents a shift away from traditional mining toward an ethical, carbon-neutral alternative. The launch coincided with Earth Day, reinforcing the brand’s environmental purpose and cultural relevance.

Bringing together environmental advocate and fashion icon Lily Cole with photographer Rankin, the campaign took the form of a refined beauty shoot that placed the stone at its centre. The creative approach balanced technological innovation with understated luxury, allowing the diamonds to be presented as both an environmental breakthrough and a desirable object. Through a stripped-back, elegant visual language, the imagery celebrated the future of sustainable luxury while spotlighting Skydiamond’s pioneering process and value.