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HOKA x Top4Running x Refuge Worldwide - Finding Refuge in the Run

WHAT:
HOKA EU x Top4Running — Finding Refuge In The Run

WHEN:
2024

WHO:
Creative Lead
with Yeet

HOW:

Finding Refuge In The Run was a one-off, culturally driven running experience created for HOKA and Top4Running during Berlin Marathon weekend. The project reimagined the group run as a moving cultural event, merging running, music and place to create a moment of collective escape within the city. In collaboration with Berlin-based DJ collective and radio platform Refuge Worldwide, the run positioned movement as a form of refuge — both physical and emotional.

The experience took runners on a curated route from Schöneberg to Viktoria Park via Gleisdreieck, punctuated by surprise DJ sets from Refuge Worldwide residents discovered along the way. The journey concluded at the HOKA pop-up space with a headline set by Alex Kassian, transforming the post-run moment into a shared celebration. As Creative Lead, the role included developing the core idea, creative directing the overall art direction, planning the route, and acting as a cultural connector to Berlin and its creative communities. The project functioned as both a brand experience and a personal expression of the intersection between running, music and home within the city.

Client
HOKA EU
Top4Running

Creative Agency
Yeet

Event Partner
Refuge Worldwide

Production Partner
Pioneers Agency

Creative Lead
Ellie Jackson

Graphic Design
Joshua Tinsley

Stills Photography
Danny Easton  

Talent
Alex Kassian
Meriem S
Adam J Cooke
Hanaby