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Futurcene Branding Project 

WHAT:
Futurcene — ESG Brand Cosultancy/Naming and Web Copy

WHEN:
2024

WHO:
Branding & Copywriter
Direct to Client

HOW:

Futurcene is a Latvian ESG consultancy created to approach climate strategy in a more human, natural and visually refined way. The project set out to challenge the often dense, corporate language of ESG, replacing it with a tone that felt accessible, thoughtful and emotionally resonant — without losing credibility or intellectual rigour.

Working directly with the client, the role focused on developing a brand name that would function seamlessly across both Latvian and English-speaking markets, balancing clarity, nuance and cultural relevance. Alongside naming, all website copy was written to demystify complex ESG concepts for a broader audience, translating technical frameworks into language that felt understandable to non-specialists while remaining intelligent and authoritative for expert clients.  The result was a brand voice that positioned Futurcene as both strategic and human — grounded in environmental responsibility, but communicated with warmth, clarity and care.